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Palan

ServicesAI Visibility / SEO & GEO

AI visibility for brands with SEO & GEO

Palan analyses how brands and their content appear in search results and AI answers. Findings inform content improvements, clear structure and relevant production.

Visibility across the search ecosystem

The analysis follows questions and intent within a category. We assess which brands and sources appear and how existing content addresses that demand.

SEO & GEO connect findability to the role of content.

What we optimise

  • Answers to relevant questions.
  • Page structure and natural internal links.
  • Supporting evidence and source attribution.
  • Current information and consistent brand details.
  • Text supporting video, where relevant.

Content strategy identifies topics requiring expansion or depth. SEO video adds video where it serves the task.

AI visibility audit

A defined set of category questions informs the analysis. We examine brand mentions, sources and competitors on selected platforms. The audit identifies priorities for updates, deeper coverage or new content.

Measurement with context

We document the questions, platforms and measurement dates included in the analysis. AI answers can vary by context and time. Reporting therefore records the methodology and observed changes.

Frequently asked questions

What is GEO?

Generative Engine Optimization focuses on visibility in generative search experiences. Palan approaches it through content, structure and evidence, alongside established SEO principles.

Can inclusion in AI answers be guaranteed?

No. Platforms determine which sources they use and display. Optimisation supports useful, accessible content without promising a fixed position or citation.

Is new content always required?

Analysis may identify opportunities to update, restructure or expand existing pages. New production follows an identified content need.

What is the difference between SEO and GEO?

SEO focuses on visibility in search engines. GEO considers presence and source use in generative answers. Their content foundations overlap: relevant answers, clear structure and evidence. Measurement differs because AI answers may vary by question, context and time.

What does an AI visibility audit include?

The audit examines an agreed set of questions on selected platforms. We record brand mentions, source use and relevant competitors. Findings inform content priorities and improvements. Question selection, measurement dates and limitations are documented with the results.

How soon can changes in visibility be measured?

Timing depends on the platform, existing content and how changes are processed. A baseline and repeated measurements track development. Palan agrees the measurement approach in advance without promising a fixed timeframe for rankings or AI mentions.

Further reading in Insights

Insights

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