TikTok
Discovery and short visual answers. Search behaviour, trends and audience context inform the application.
ServicesSocial Content
Social media content agency for strategy and creation
Palan develops social content from audience insights, intent and platform behaviour. That foundation informs themes, formats and creative execution.
Formats reflect consumption behaviour
Social content requires decisions about pacing, narrative and messenger. We define the role of the brand, a creator or the audience within the format.
Audience research informs those decisions. Content strategy connects individual formats to a coherent programme.
What role does each platform play?
Visual discovery and brand experience through Reels, carousels and Stories. Topic and intent guide execution.
YouTube Shorts
Short video within a search and viewing environment. Where relevant, Shorts connect to longer explanations.
Expertise and thought leadership for professional audiences. Topic, messenger and format determine the role.
Social Playbooks
A Social Playbook defines themes, formats, channel choices and creative guidelines. Examples and briefs support execution by content teams.
Production and adaptation
We develop and produce social formats. Existing video can receive a distinct social execution, with its own edit, opening and aspect ratio.
Social Content in practice
For NOC*NSF, audience insights informed Social Playbooks for sports organisations.
Frequently asked questions
What does a Social Playbook contain?
The agreed content themes, formats, channels and creative guidelines. Depending on scope, it may include example content, briefs and execution guidance.
Does Palan also produce the content?
Yes. Strategy and production can form one assignment. A playbook can also be delivered independently for internal teams.
Does this service include account management?
The service focuses on strategy and content creation. YouTube channel management is available separately within the video service.
What does outsourcing social content cost?
Costs depend on the number of formats, production frequency and execution requirements. A Social Playbook, a focused production and an ongoing programme have different scopes. Deliverables and the budget are agreed in advance.
Who publishes the social content?
Palan delivers strategy and content to the internal team or account management partner. Publishing schedules and format guidance can be part of the handover. YouTube channel management is a separate service within SEO video.
Does Palan also handle social advertising?
The service focuses on content strategy and creation. Content may also be used in advertising. Media buying and campaign management sit with the brand or media partner. Required content variants are specified in the production brief.
Further reading in Insights
- Social media content strategy
- What does outsourcing social content cost?
- What does a social media content agency do?
- Social content for hospitality
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