InsightsSocial content
A social media content agency makes strategy and content for social platforms: what you publish, in which format, and why.
Many agencies also do management, ads and community. Palan does not. We are a content studio that makes social, not a media agency.
Choices on data, formats per platform, production you can reuse. A brief that says what will not be made.
Not: likes as the goal, a community manager typing apologies, or a media plan. Palan delivers content that carries the question. The rest is a different assignment.
Strategy first if you do not know which channel. Creation once the choices stand. Management if you want publishing and replies outsourced — that is not Palan.
Put everything in one contract and you buy average on three fronts. Palan keeps the split sharp so the content does not disappear under ads.
A social media content agency decides and makes the content for social platforms. Palan does that on search and viewing data, without account management or ad buying. The difference from a broad social agency is the scope: we make what you post, not how you run the account. The difference from a general content studio is the format: native per platform, from one source.
No. Marketing in the sense of ads, funnels and management is not what we do. Palan is a content studio. Social is one of the formats. If you want a full-service social partner, another kind of agency fits better — and we say that in the first conversation.
No. Replies, crises and moderation belong to management. We make the pieces people reply to. That split keeps the creation sharp and the responsibility clear.
Yes. They buy, we make. The brief has to carry the same question. Palan delivers formats that can be boosted, not loose art. Without that alignment you pay twice for two stories.
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