Palan combines Search Intelligence, SEO video and AI Content. Research identifies content opportunities. Strategy and creativity shape the execution. Technology supports adaptation and scale.
00
Search behaviour and intent reveal the role of content within the customer journey. We translate those insights into priorities for topics, platforms and formats.
00
Video content developed around real search demand and consumption behaviour. From explainers and YouTube series to Shorts and video for brand websites.
Research, concept, production, YouTube SEO, publishing and channel management.
00
AI supports new production approaches and the adaptation of existing content. Creative direction connects brand identity, story and execution.
00
Content analysis and optimisation for traditional and generative search experiences.
An assignment may focus on research, content strategy or production. Ongoing programmes connect Insights & Ideation, Content Realization and Sustain & Scale.
Scope, deliverables and responsibilities are agreed in advance. Existing brand strategies and internal expertise inform the work.
01
Research, content strategy, concept development and production can sit with Palan. YouTube assignments can also include publishing, channel management and optimisation. The agreed scope defines which activities are included.
02
Brand positioning, internal expertise and approval remain with the client. Palan translates that foundation into content. Responsibilities for briefing, feedback, production and publishing are agreed in advance.
03
Yes. An assignment can focus on one channel, a separate research project or a defined production. Search demand, intent and the role of content inform the scope. YouTube channel management is also available independently.
00
Social Content
Social Playbooks, format development and production informed by platform behaviour.