Is all content produced with AI?
The production approach varies by assignment. AI may support part of a workflow or form the basis of a specific application.
ServicesAI Content
AI content agency for creation and adaptation
Palan uses AI for content production, new applications and the adaptation of existing formats. Concept development, creative direction and editorial review maintain brand identity and quality.
Creation
AI supports image, video and digital character production. The application follows the concept and communication task.
Adaptation and localisation
Existing content receives versions for other formats, channels or languages. Editorial review and quality control remain part of production.
For video content, AI can support editing variants, subtitles and localisation.
Digital characters
Digital characters enable new forms of presentation and communication. Applications based on real people require agreed consent, usage and editorial responsibility.
Defined review stages
We determine which production steps suit AI and where human review remains necessary. The workflow covers facts, brand execution, rights and technical quality.
AI Content in practice
Achmea and Eneco illustrate different applications: a digital character and a video solution for customer communication.
Frequently asked questions
How does content retain its brand identity?
Brand principles, visual guidelines and tone of voice guide production. Creative direction and editorial review assess the final output.
Is AI Content the same as AI Visibility?
AI Content concerns production. AI Visibility concerns how content appears in generative search experiences.
What are the capabilities and limitations of AI Content?
AI supports variations, adaptation, localisation and specific image and video applications. Suitability varies by format. Output can contain factual or visual errors and requires review. Concept development, brand direction and final editorial review remain under human control.
Can existing videos be repurposed with AI?
Yes. Existing video can support clips, subtitles, language versions and additional content. We assess source quality, usage rights and editorial requirements for each application. The new format receives an execution suited to its channel.
Further reading in Insights
- Creating content with AI
- AI and creativity
- Recognising AI content and assessing quality
- AI content for product pages
- AI content for LinkedIn
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