How often should I post?
As often as you have something that carries the question. Empty every day is worse than twice a week with a source behind it. Palan plans LinkedIn on the spine, not on a streak.
InsightsAI content
AI content for LinkedIn
AI content for LinkedIn works when the post has a point of view or an example that is yours. AI helps rewrite and vary.
Without that point you get the feed everyone recognises: a lesson, an emoji, a call to action, and nobody addressed.
Why do AI posts on LinkedIn get spotted?
Because they sound like every other AI post. The same arc. The same open door. LinkedIn rewards recognition of a person, not a generator.
Palan sees reach drop when brands chase volume with no brief. The algorithm is not the problem. The text is interchangeable.
How do you use AI well for LinkedIn?
Brief: which question, which proof, which sentence nobody else can post. AI: shorter versions, hooks, a thread from an article. Check: does it sound like the sender.
Tie posts to a page or a video. An island post disappears. Palan treats LinkedIn as a format in the content strategy, not a separate factory.
How do you make LinkedIn content with AI that lasts?
You make LinkedIn content with AI by letting the point of view and the example come from people, and letting AI only vary and shorten. Palan puts those posts in a cluster with articles and video, so the feed leads somewhere. Volume without a voice is noise, even with a more expensive model.
The way of working
- 01Choose the question from the content strategy, not from the tool.
- 02Write the proof or the anecdote first, short.
- 03Let AI propose hooks and lengths.
- 04Edit until the sender is recognisable.
- 05Link to the piece that finishes the question.
Further reading
Frequently asked questions
Can a CEO post be written by AI?
The draft, yes. The voice, no. If nobody believes that person talks like that, it is done. Palan judges thought leadership harder than a product update. The name on the post is the brand.
Does LinkedIn SEO in the post help?
Marginally. Clear language and a question people search for help. Keyword piles read as spam. Palan writes the post for the scroller, and the depth for the page.
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