Insight.
Insight identifies the opportunity.
Data driven content marketing agency in Amsterdam
Content starts with demand.
Palan translates search behaviour, consumer demand and intent into relevant content opportunities for brands. From strategy and SEO video to AI Content.
Our clients
Insight
Search behaviour informs content
The customer journey spans Google, YouTube, social and AI platforms. Behaviour and intent determine where content has a role to play.
We connect those signals to topics, formats and channels. Audience research identifies the opportunities. Content strategy sets the priorities.
A substantiated content strategy, focused formats and a production approach supporting adaptation and localisation. Each assignment defines the role of content and its measurement.
Services
Our core services
Additional expertise
Method
Our approach
Insights & Ideation
Channel audits, competitor analysis and search behaviour inform topic selection, format development and story planning.
Insights & Ideation
Channel audits, competitor analysis and search behaviour inform topic selection, format development and story planning.
Content Realization
Concept, script and production reflect intent and consumption behaviour. Search demand and findability remain part of the execution.
Sustain & Scale
Publishing, YouTube channel management and performance tracking. Content use and performance inform optimisation and further production.
Cases
Cases
Palan
Insight. Creativity. Technology.
Creativity.
Creativity develops a distinctive story.
Technology.
Technology supports production and scale.
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