Search demand
Queries, topics, trends and seasonal patterns around a brand or category.
ServicesAudience Research
Audience research agency for search and platform behaviour
Palan combines audience insights with search behaviour and platform data. The analysis maps consumer demand, intent and content use to identify relevant opportunities for brands.
What we analyse
Intent mapping
The task behind the behaviour: Explore, Compare, Decide or Validate.
Platform behaviour
Where intent appears and how audiences consume content.
Competitors and content
Existing answers and opportunities for a relevant contribution.
What the research delivers
A prioritised overview of content opportunities, including intent, audience context, brand relevance and potential applications.
The findings inform content strategy or a focused production assignment.
Research in practice
The NOC*NSF case connects audience insights to Social Playbooks for sports organisations.
Frequently asked questions
Which data sources are used?
Depending on scope, we combine search data, trends, available platform data and first-party information. Sources and limitations are documented.
Does search behaviour represent the entire audience?
Search behaviour reveals specific needs and actions. We combine those signals with other available audience insights and distinguish observations from interpretations.
Is research available as a separate assignment?
Yes. The findings can support strategy and production by internal teams or external partners.
How does this differ from traditional market research?
Traditional market research explores attitudes and motivations through methods such as interviews and surveys. Palan adds search behaviour and platform data: signals of specific needs and intent. Those insights directly inform content opportunities.
Further reading in Insights
- How to analyse an audience
- Audience analysis example
- Understanding search intent
- Analysing search trends
- Audience and competitor research
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