Can I copy this example one to one?
The columns, yes. The contents, no. Your question is not ours. Palan fills this model per brand with search and viewing data. A copied cluster list becomes a document nobody dares to cut.
InsightsAudience research
Audience analysis example
An audience analysis example is useful when you can see the columns: who searches for what, with which intent, and which format follows.
Not a persona with an invented hobby. A table production can follow.
What does a good audience analysis look like?
Per cluster: the question in their words, the volume or the urgency, the intent, the channel, the first content title. Short. Scannable.
Palan keeps it to one page per theme, not a thesis. What does not lead to a format does not belong.
What did this example show?
In B2B work we often see the same split: the specialist searches for how it works, the decision-maker searches for risk. Same topic, two pages.
A second finding: social and search rarely want the same format. Paste one piece everywhere and you miss half the question. The example makes that split visible.
What is a good audience analysis example?
A good example shows clusters of search and viewing behaviour, the intent per cluster, and the format that follows. Palan works that way from brief to production: the analysis is done when someone can write a title. A persona with no question is not an analysis.
Columns in the example
- 01Cluster name (the question, not the demographic label).
- 02How they search or watch.
- 03Intent: orient, compare, decide.
- 04Channel and format.
- 05First working title.
- 06What you deliberately ignore.
Further reading
Frequently asked questions
Where are the numbers?
Numbers belong in your extract, not as a stock figure in an article. Volume without a query is theatre. Palan shares the shape of the analysis. The figures come from your market. Otherwise they lie.
Is this the same as personas?
No. Personas describe people. This describes questions. Production can film a question. It cannot film a 45-year-old in Amsterdam. Palan uses personas only when they sit on search behaviour.
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