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Palan

InsightsAI content

Recognising AI content and assessing quality

You recognise AI content by vague openings, symmetrical lists, claims with no source, and sentences nobody would say out loud.

Stopping it is not a detector. It is a brief, your own examples, and an edit that takes the generator rhythm out.

How do you spot AI content straight away?

In a world where… Here's the thing. It is important to emphasise. The same point three times in different words. No names, no numbers you can check.

Palan reads out loud. If nobody in the room talks like that, it goes back. Detectors are a side issue. People and AI systems stumble on the same hollow passages.

How do you stop your content sounding like that?

Put the question in the first sentences. Add one observation or example that is yours. Ban stock openings in the brief. Cut what fails the check.

Tools that make text 'more human' often paste on extra adjectives. That is makeup. Palan rewrites or drops it.

How do you stop content reading like AI?

You stop the AI sound by being specific: a real question, a source, a rhythm you can say out loud. Palan puts that requirement in the production flow, not in a detector afterwards. Detection is not the goal. Readability and the brand are. Those two coincide.

Check before it goes live

  1. 01Opening: does it answer the title in two sentences?
  2. 02Example: is there something only this brand can say?
  3. 03Rhythm: does it sound like a person out loud?
  4. 04Facts: can every claim be checked?
  5. 05Drop or rewrite what fails. Do not put a filter over it.

Further reading

Frequently asked questions

Do AI detectors work?

They are unreliable, especially on rewritten text. A false positive on a tight editor helps nobody. Palan judges on readability and source, not on a score. Chasing only the detector optimises the wrong thing.

Does Google punish AI text?

Google says it rewards useful content, however it was made. Hollow text fails whether a model or an intern wrote it. Palan writes as if a person and an Overview both have to be able to cite the block.

Can I use AI if I check everything?

Yes. That is the way of working. The check is not optional and it is not a quick scan. Palan treats AI drafts like a junior: usable after editing, not live off the pile.

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