InsightsSocial content
Outsourcing social content costs what strategy, creation and volume ask for — not what a 'post package' on a price list promises.
Management, ads and community are not in Palan's price. That is different work, and a different invoice.
Research and choices: platforms, formats, what you leave out. Then production: shoots, edit, derivatives, editing. Volume is the multiplier, not the strategy.
Buying only 'twelve posts' pays for output with no question. Palan quotes after the brief. Direction: strategy is a project; production is a rhythm. Figures without scope lie.
When the camera, the edit and the strategy sit with people who do it on the side. Then you pay in delay and in average cuts.
Doing it yourself is cheaper when you have a fixed crew and a spine that already stands. Palan costs more than a freelancer dump, and less than an internal team you cannot fill full time.
The cost of outsourcing social content sits in strategy (choices on data) plus production (making and reusing), multiplied by volume and the number of platforms. Palan prices that as a content studio: no management, no ads. A fixed amount per post without that split is not a guide price. It is a package that ignores the question.
Not usefully. A native video is not a carousel. Palan quotes on sources and derivatives, not on a unit price that subsidises the most expensive cut. Buy per post and you get average posts. Buy per system and you get reuse.
The choices first: two channels, one source format, a rhythm you can carry. Production after that. Palan does not start with a year-long contract full of networks. Budgets that are too small get filtered in the conversation, not with a teaser price on this page.
Not at Palan. Strategy and creation are. Community, scheduling as a service, and media budget are not. If you want that mix in one agency, that is a different kind of partner. We keep the invoice readable.
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