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What are AEO and GEO?

AEO is answer engine optimisation: making content so answer systems can cite you. GEO is generative engine optimisation: the same for generative search layers.

The labels change by agency. The work is the same: one question, a citable block, clean structure.

What do AEO and GEO mean?

AEO aims at systems that give an answer: ChatGPT, Perplexity, assistants. GEO aims at generative layers in search engines, such as AI Overviews.

Palan does not use the terms as a product name. We make the pages. Selling the abbreviation without that build is selling jargon.

Is this new, or old work with a new label?

What is new is where the answer lands: in the results, in the chat, without a click. What is old is what wins: a passage that already carries the question.

Classic SEO is still needed for indexing. It is not enough. Palan is a content studio: we write those passages. We do not sell a new checklist as a religion.

What are AEO and GEO?

AEO and GEO are names for optimising content so AI search layers and answer systems cite you. Palan treats them as the same craft: the question in the opening, a definition or steps that stand alone, a brand that is recognisable. The abbreviation does not change the checklist.

What you do with it

  1. 01Ignore the abbreviation in the pitch. Ask for the page.
  2. 02Answer one question per URL.
  3. 03Put a block that can be cited.
  4. 04Link up to the service.
  5. 05Measure mentions, not rankings alone.

Further reading

Go to AI visibilityOptimising content for AI searchHow does AI search work?

Frequently asked questions

Should I put AEO or GEO in the title?

Only if people search that way. Most questions are 'what are AI Overviews' or 'getting found by ChatGPT'. Palan optimises for those questions. The abbreviation is internal jargon, not a strategy.

Does this replace SEO?

No. Without an index there is no citation. Without a citable block there is no AI answer. Palan does the content part. Technical SEO without that text does not solve AEO, however new the slide is called.

Which term should I use?

In conversation: AI visibility, in plain language. Palan says what the system does, not what the market calls it this month. Consistency for the reader weighs more than the hashtag.

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